Frederic Gilbert :: Interactive Marketing Analyst / Strategist (IMA/S)

Functions: Web intelligence and analytics specialist.

Freelance work : Search Engines Marketing (SEO/PPC) expert.
6 year experience in interactive marketing.

Located in: Montreal, Qc, CDN.
Skype: frederic gilbert
Cell.: 514-884-3355
Website: www.relevancy.org

View my LinkedIn at
http://www.linkedin.com/in/FredericGilbert

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Web Intelligence :: Interactive Marketing Analyst/Strategist (IMA/S)

PRIMARY RESPONSIBILITIES

Web Analytics

The Web Intelligence position at RONA.ca assesses the effectiveness of online advertising, search and website work against relevant business and/or interactive metrics (for online advertising: click-thru-rate, conversion to leads, conversion to sales, and overall ROI (as needed), for websites: traffic analysis, page visits, etc.).

Collection of data from internal and secondary sources and robust reports such as

• campaign analysis,
• periodic website reporting,
• and many ad-hoc analysis

for both internal and external purposes are crucial outputs of the position.

Analysis and evaluation of results and performance includes

• understanding of the company and its objectives,
• the marketplace and its influences,
• the media plan,
• other advertising/promotion efforts’ effects on results,
• and elements of the creative executions themselves.

SECONDARY RESPONSIBILITIES

Interactive Strategy

• Working with the account teams, communicate strategic thinking on the company’s interactive communications and marketing.
• Demonstrate an understanding of how online marketing affects a company’s business. This includes a demonstrated understanding of the company’s business model, category, competition and customers/consumers. This involves detailed research (mostly secondary, but sometimes primary), documentation and presentation.
• Create interactive strategy and creative briefs, which guides interactive creative development.
• Work closely with the company’s many departments and demonstrate an ability to understand concerns, workflows, and responsibilities of all groups.